AI Insights · Timothy · January 2021
Q4 2020 Insights: Top Drawing & Coloring Apps in the UK
A look into the performance of leading Drawing & Coloring apps in the UK for Q4 2020, highlighting user trends and download figures. Sensor Tower provides more in-depth insights into the apps' market dynamics.
As the year 2020 came to a close, the Drawing & Coloring app category witnessed interesting trends in the United Kingdom. Sensor Tower's data offers a glimpse into the performance of the top five apps in this creative niche.
Color by Number：Coloring Games experienced a significant increase in downloads, peaking at 34 thousand in the week of December 21st, after starting at 14 thousand in late September. Weekly active users followed a similar upward trend, from 87 thousand to an impressive 163 thousand by the end of December.
Colorfy: Coloring Book Games saw more modest download numbers, starting at around 4 thousand and reaching up to 8 thousand in December. Active users presented a peak of 13 thousand in November, indicating a dedicated user base.
Sandbox - Pixel Art Coloring from Russian publisher Alexey Grigorkin, showcased a consistent revenue trend with a slight increase to 10 thousand by December's end. The app's weekly active users grew remarkably from 346 thousand to over 579 thousand, reflecting a strong Q4 user engagement.
Gallery: Coloring Book & Decor by BERESNEV s.r.o. demonstrated a steady revenue stream, with downloads fluctuating throughout the quarter, and active users showing a slight decrease from 70 thousand to 64 thousand.
Lastly, Pixel Art － Color by Number from Easybrain in Belarus saw its downloads surge to 47 thousand in late October, with a notable active user count rising from 188 thousand to 219 thousand by the end of December.
While these trends provide an overview of the UK market for Drawing & Coloring apps in Q4 2020, further insights and detailed analyses are available through Sensor Tower's comprehensive data platform.
